Squeezing the lemon or creating a cocktail?
Last week I was the UK Innovation Summit whose core focus was Productivity. So, what, I hear you ask does that have to do with squeezing lemons or making cocktails? Lets start with what productivity means? productivity (ref dictionary) prɒdʌkˈtɪvɪti/ noun noun: productivity the state or quality of being productive."the long-term productivity of land" the effectiveness of productive effort, especially in industry, as measured in terms of the rate of output per unit of input."w
Data at the heart of transformation
Data is still at the heart of the debate in how business should go about transforming. Equally I hear much Corporate intra-team discussion focusing on the need to understand customers better; - What do they want and need and do? What drives their buying decisions? What drives their behaviour - how their expectations are derived and therefore delivered against. The 2 are obviously a central part of the same challenge to every business. How to meet your customer need and how
